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It's A New Day + Breakfast Of Champions

The BIGGEST New Year's Day Block Party in the U.S. goes down in San Francisco, CA!
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★ 90+ DJs ★ 8 Stages ★ Art Installations ★
★ Aerial Performances ★ Interactive Playground ★ Goat Yoga ★
★ Food Trucks ★ Fresh Made Cocktails ★ VIP Cabanas ★ & More ★



Please note: Set times and lineup are subject to change




  • Everyone will enter the event at 15th St. & Potrero Ave., regardless of ticket type.

  • Everyone must show proof of full vaccination against Covid-19 in order to enter the event. Please have your proof of vaccination, ID and ticket ready to go when you arrive to help expedite entry.

  • There will be a separate line for Guest List, which includes artists, guests, and event staff.



  • All attendees and staff must show proof of full vaccination* against Covid-19 as well as a valid photo ID (21+) to enter the event.

    • *Full vaccination = at least 14 days past your second dose in a 2-dose series (Pfizer or Moderna) or 14 days past your first dose in a single-dose series (Johnson & Johnson).

  • For the safety of yourself and those around you, masks are required when not actively eating or drinking. It is especially important to wear a mask when you interact with event staff (ordering drinks, ordering food, talking to coat check, etc.).

  • We are following all local and state protocols and implementing additional health and safety measures including:

    • We have installed 4 industrial HVAC units with “high flow” air filtration inside The Great Northern. This keeps the air moving in the venue with 360 degree dispersion propelled by 3 booster fans.

    • Hand-washing sinks and hand sanitizer stations will be available throughout the event.

    • Bathrooms inside The Great Northern will be cleaned and sanitized multiple times throughout the day.

  • If you feel sick on the day of the event, especially if you have a cough or fever, please do not attend.


Expedite your entry by setting up your Digital Vaccine Card through CLEAR!

Create your CLEAR Digital Vaccine Card at your earliest convenience and remember to open your CLEAR Health Pass before you arrive at the entrance to the block party (15th St and Potrero Ave.). 

Here’s how it works:

  1. Download the free CLEAR app

  2. Tap on the DIGITAL VACCINE CARD tile

  3. Enroll for free by uploading a government issued ID and verify your identity with a quick selfie

  4. Load your CDC Vaccine Card or California Digital Vaccination Card

  5. When your QR code appears in the app, you’re good to go!

For more information on how to set up your Digital Vaccine Card by CLEAR, click here.

Other Acceptable Proof of Vaccination

Government issued photo ID + one of the following:

  • Original CDC Vaccination Card

  • CA Digital Vaccination Card

  • Printed copy of CDC Vaccination Card

  • Photo on a smartphone of your CDC Vaccination Card

There is an inherent risk of exposure to Covid-19 in any public space. By attending It’s a New Day & Breakfast of Champions you voluntarily assume all risks associated with potential Covid-19 exposure.


What time do all the things open, and what time do they end?


The Great Northern (Indoors): 4am-7pm

Block Party (Outdoors): 10am-9pm (Last Call 8:30pm)

Sunset After Party (Indoors, Ticketed Separately): 8pm-3am

Where should I have my Lyft/Uber/Mom drop me off?

15th St. and Potrero Ave. in San Francisco.

Will ins and outs be allowed?

YES - you may exit and re-enter the event between 4am and 4pm. There will be a separate line for re-entry. 

Will there be ATMs on-site?

YES - there is an ATM inside The Great Northern. Credit cards are preferred for transactions at the bar and with our craft/food vendors. 

Will the event be ADA accessible?

YES - the entire event is ADA accessible. Wheelchair entrance to The Great Northern is located at 550 15th St. 

Will there be food available for purchase?

YES - we will have six food trucks on-site for the duration of the event. They will be located at the intersection of 15th St. and San Bruno Ave.


Will there be a coat check?

YES - you can check your coat at the entrance to The Great Northern, but please note that all items must be retrieved from coat check no later than 7pm. Coat check is $4 per item. Please be sure to take a photo of your coat check ticket in case you lose it!


Will there be a place to lock up my bike?

YES - there will be bike barricades located at the south-east corner of 15th St. & Potrero Ave. (near the box office). Please bring your own lock!


Where is the lost & found located?

Lost & found during the event will be located at the coat check inside the entrance of The Great Northern. If you lose something at the event and don’t realize it until later, you can contact The Great Northern via email at or DM us on social media. Please include a description of the item. Please do not show up to the venue without first coordinating with us.

What items are not allowed?

  • NO Weapons of Any Kind

  • NO Coolers

  • NO Outside Food or Drinks

  • NO Glass

  • NO Umbrellas

  • NO Skateboards

  • NO Illegal Substances

  • NO Laser Pointers

  • NO Pets (Except Service Animals)

  • NO Professional Still Cameras w/ Detachable Lens Longer than 2”

  • NO Video or Audio Recording Equipment

  • NO Drones


What items should I plan to bring?

  • Proof of Vaccination

  • Government-Issued Photo ID

  • Face Mask

  • Empty Water Bottle (we will have water refill stations throughout the event)

  • Multiple Clothing Layers (it can get cold!)

  • Sunglasses 

  • Sunscreen

And Finally…


We have a strict policy of respect, which means zero tolerance for the following:


  • NO touching without consent

  • NO racism

  • NO sexism

  • NO homophobia

  • NO transphobia

  • NO violence of any kind


We want all of our attendees to feel safe and respected, so anyone acting inappropriately will be immediately ejected from the event.

Photos From Previous Years

2017 (Album 1) (Album 2)
2018 (Album)
2019 (Album1) (Album 2)
2020 (Album)

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Event Info
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